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TKO Plaza Chinese New Year cum Châteraisé Brand Promotion

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As the first Hong Kong store in Hong Kong, KNEW helped Châteraisé leverage on the media exposure of the Chinese New Year promotional activities for the local mall TKO Plaza to maximise publicity effort for double effects.

Overall publicity planning and outreach

Plus Points

  • Press release & media calendar planning, drafting and dispatch

  • Media invitation and online and offline promotion

  • Total coverage value doubled the media buy value

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